Meet MATR

MATR Labs is a consultancy for a new era of storytelling based on the belief that stories shape movements and transform our changing global culture. We partner with creators, funders, and brands to propel narrative change by engineering and amplifying projects that matter.

Who we are

We are a team of veteran producers, content strategists, and audience engagement and impact specialists focused on the end-to-end development, production, and release of culturally significant content.

Named for mater, the Latin word for mother, and matter, the essence of all things, MATR nurtures creation, connection, and significance.

Moving stories that matter

What we do

01

Development & Production

We develop and produce character-driven, auteur-led stories and collaborate with our partners to help shape their projects for maximum reach and impact.

What’s included
  • Producing and executive producing
  • Project strategy and development
  • Editorial and story consulting

02

Financing, Sales & Distribution

We advise on financing, packaging, festival positioning and go-to-market strategy to ensure the project connects with audiences.

What’s included
  • Financing plans and funder outreach
  • Festival and market strategy
  • Sales representation to streamers and distributors
  • Release and audience-amplification planning

03

Audience Engagement & Impact

We design impact campaigns that connect a film to the people and organizations who can carry its message forward, before and after release.

What’s included
  • Impact strategy and campaign design
  • Grassroots and nonprofit partnerships
  • Philanthropic and brand partnerships
  • Screenings, community events and measurement
Our work

Films we’ve partnered on since founding MATR, across production, financing, sales, strategy and impact.

Man on the Run poster

Man on the Run

Dir. Morgan Neville · Telluride Film Festival · Amazon MGM Studios

Sales
A Life Illuminated poster

A Life Illuminated

Dir. Tasha Van Zandt · Sandbox Films · Toronto International Film Festival

FinancingStrategyImpact
Orwell: 2+2=5 poster

Orwell: 2+2=5

Dir. Raoul Peck · Cannes Film Festival · NEON

Impact Marketing
Fletcher Street poster

Fletcher Street

Dir. Jannat Gargi & David Darg · Moving Mountains Award Winner, Mountainfilm

ProductionDirection
Sugar Babies poster

Sugar Babies

Dir. Rachel Fleit · Sundance Film Festival

Sales
Beyond poster

Beyond

Dir. Asia Johnson & Michael Kleiman

Impact
Radioheart poster

Radioheart

Dir. Peter Hilgendorf · SIFF

Advisory
Holding Liat poster

Holding Liat

Dir. Brandon Kramer · Berlinale Documentary Award Winner

Advisory

In the works

We are in active development and advisory on several projects that will be announced soon.

Our clients and partners
Our track record

Before MATR, we developed, produced, financed, sold and/or campaigned for these films at Participant, Endeavor Content, VICE Studios, Vulcan Productions and Westbrook Studios.

The founding team

Three founders with over 30 years of broad-ranging experience, across producing, sales and distribution, and impact.

Amanda Chen

Amanda Chen

Co-founder · Impact & Engagement

20 years as a strategist and creative leader working at the intersection of culture, storytelling, philanthropy and systems change. She helps organizations and funders translate complex social priorities into compelling narrative strategies, creative platforms and audience engagement opportunities.

Formerly SVP Impact, Participant · Clinton Global Initiative
Variety New Hollywood Leader in Social Impact

Full bio

Amanda Chen has spent 20 years as a strategist and creative leader working at the intersection of culture, storytelling, philanthropy and systems change. As a founding partner of MATR Labs, she helps organizations and funders translate complex social priorities into compelling narrative strategies, creative platforms and audience engagement opportunities.

Her work brings together strategic thinking, creative development and partnership building to help institutions understand not simply what they want to communicate, but how stories can move people, shape culture and create momentum for change.

As Senior Vice President of Impact at Participant, she led the company’s Impact and Engagement work across its documentary and narrative film and TV slate, on issues including mental health, harm reduction, climate justice, education and human rights. In 2017 she initiated and led Participant’s first B Corp certification. She also built TakePart World, a multimedia global health and development series funded by the Gates Foundation.

Before Participant, Chen was Associate Director of Commitments at the Clinton Global Initiative, where she oversaw global health programming and a portfolio of 260 commitments. She was named a Variety New Hollywood Leader in Social Impact, is a Southern California Leadership Network Fellow, and holds a B.A. in International Development from UCLA and an M.A. in Global Political Economy from UCSB.

Liesl Copland

Liesl Copland

Co-founder · Sales & Distribution

30 years in specialty film sales, financing and distribution. Advises companies and top creative talent on getting films to market and finding their widest audience.

Formerly EVP Content Strategy, Participant · Partner & EVP, Endeavor Content · WME · Head of Red Envelope, Netflix

Full bio

At Participant, Copland oversaw global sales and advised the content teams on strategy for every project from development through production. Before that, she was a Partner and EVP at Endeavor Content running its documentary practice, after years at WME focused on film advisory, sales and financing.

Earlier, she headed Red Envelope Entertainment, Netflix’s original content division, overseeing acquisition, marketing and distribution of close to 100 films a year. She has also worked at Cinetic Media, Tribeca Film Festival and IFP. She is an Academy member, sits on the board of Represent Justice and the advisory boards of SommTV and EngageStream, and graduated from UC Berkeley.

Jannat Gargi

Jannat Gargi

Co-founder · Development & Production

Emmy® and Peabody-winning producer, and executive producer of the Academy Award®-winning Summer of Soul. Over 25 years in film and documentary, leading divisions at Vulcan, VICE and Westbrook Studios, producing and developing documentaries and series on some of the most pressing global issues of our time.

Formerly SVP Documentaries, Westbrook Studios · VP Documentaries, VICE Studios · Head of Documentary Films, Vulcan Productions

Full bio

At Westbrook Studios, Gargi established the documentary division with films including Copa71 and The Debutantes (Tribeca 2024). At VICE Studios she oversaw FLEE and ESPN 30 for 30’s The American Gladiators. At Vulcan Productions she developed and produced Lead Me Home, LIFT, Master of Light, Hunger Ward, The Reason I Jump and Body Team 12.

As an independent producer she showran Murder Among the Mormons for Netflix, co-executive produced Knife Skills and produced CIRCO. She is a member of AMPAS and the PGA, and serves on the boards of Washington FilmWorks and The Redford Center.

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